The manufacturer of lab-grade Turmeric and Boswellia Serrata extracts Landing page. Natural, warm colors attract customers, and realistic compositions show that this manufacturer you can trust.
Turmeripure manufactures drugs for pain and inflammation. It was necessary to reflect as much as possible all the benefits of products - lab-grade production, natural ingredients, efficiency. I needed to show two drugs: Turmeric Curcumin based on turmeric and Boswellia Serrata — Indian incense.
The client found us on his own, so he decided to trust my solutions completely. He gave no recommendations and comments — complete freedom of action. So I started putting together a mood board.
In this project, I didn't need a lot of color searching. We already had two pleasant colors at our disposal that match perfectly — the orange tone of turmeric and natural green. Products are getting rid of pain, so I needed to create the warmest optimistic feel and not forget about the laboratories' styling where the product is produced.
I focused on the products as much as possible. I picked up a different font solution, showed how the capsules look, and added smooth animation.
The checkout section I designed in the form of a product card to select the desired options. The composition shows the naturalness of the product and the contents of the packages. It encourages the customer to buy.
But what else do you need to know to decide on a purchase? Composition of the preparation. I decided not only to show Nutrition Supplements but also to add ingredients behind the two products.
I also ditched icons. In the section describing the ingredients' beneficial properties that make up the composition, I showed the components themselves — no pointless ticks and toes.
Six months later, the client turned to me again. They released a new version of the drug targeted at dogs. A new form, but the properties are the same as for humans — getting rid of the pain. The client asked me to keep the current design but update the home screen and product compositions.
It is one of my favorite clients. Turmeripure is not his only product or his first order, and at the heart of every drug produced by his team is a sincere desire to help people and animals. It resonates with my principles, and I always work with great pleasure on his projects.